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Process

 

Paul Rand —-

“Design is the silent ambassador of your brand”

Branding Design isn’t just finding a logo - it’s an entire process that involves planning, communication, mapping, writing, color, concepting, illustrating and so much more. Every designer goes about this in their own way - This is MY process!

 

rates

Branding & Marketing

  • Logo (only)

    Completion time: 2-4 weeks
    Price: $1500 - $2000

    Initiating the design of a logo for your brand is a key initial step in setting yourself apart and establishing a recognizable presence. Below is a breakdown of the process and the time required to create a stand-alone logo. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.

    STEP 1: 30 min Design intake form

    STEP 2: 1 hour Initial Logo consultation meeting

    STEP 3: 1hour Logo presentation with (1-3 weeks):

    • fleshed-out mood boards

    • colour pallets

    • 3-4 logo options (2 mock-ups per)

    • illustrations etc.

    STEP 4: 30 mins Logo feedback meeting with client (1 week)

    STEP 5: 1 hour Logo revisions (2 rev.) and finalization (2 weeks)

    DELIVERABLES:

    • 1 primary logo*

    • 1 icon logo*

    • 1 color pallet

    • 1-3 supporting graphics or illustrations**

    • 2-3 font selections

    • basic logo brand guide (1 digital page)

      *Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors

      **optional/if needed

  • Logo, Branding, & Marketing

    Completion time: 4-6 weeks

    $2,500 - $5,500 *Price varies depending on company/client size and budget.

    Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.

    STEP 1: 30 min design intake form

    STEP 2: 2 hour Initial brand consultation meeting to discuss (1 week):

    • brand direction

    • future

    • competitors vs. influence

    • voice & tone

    • brand name & taglines

    • clientele & audience

    • marketing

    • supporting collateral (photos/video)

    • vision & mission

    • contract & deadlines

    • terms & conditions

    STEP 3: 1 hour Logo presentation (4-5 weeks) with:

    • 2-4 logo options

    • mood boards

    • brand goals, mission & vision

    • brand language development

    • color pallets

    • logo applications & mockups

    • graphics & illustrations etc.

    STEP 4: 30 mins Logo feedback meeting with client (1 week)

    STEP 5:1 hour Logo presentation and finalization (2 weeks)

    DELIVERABLES

    • 1 primary logo*

    • 1 secondary logo*

    • 1 icon logo*

    • 1 primary color pallet

    • 1 secondary color pallet**

    • 1-5 supporting graphics or illustrations**

    • 2 hour photography shoot (product, merch, editorial)**

    • 2-4 font selections

    • a complete brand guide booklet (20-30 pages & printable)

      *Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors

      **optional/if needed

  • Logo, Branding, Marketing, SM Collateral & Website

    Completion time: 12 weeks

    $3,500 - $7,500 *Price varies depending on company/client size and budget.

    Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.

    STEP 1: 30 min design intake form

    STEP 2: 2 hour Initial brand consultation meeting to discuss (1 week):

    • brand direction

    • future

    • competitors vs. influence

    • voice & tone

    • brand name & taglines

    • clientele & audience

    • marketing

    • supporting collateral (photos/video)

    • vision & mission

    • contract & deadlines

    • terms & conditions

    STEP 3: 1 hour logo presentation (4-5 weeks) with:

    • 2-4 logo options

    • mood boards

    • brand goals, mission & vision

    • brand language development

    • color pallets

    • logo applications & mockups

    • graphics & illustrations etc.

    STEP 4: 30 mins Logo feedback meeting with client (1 week)

    STEP 5: 1 hour Logo presentation and finalization (2 weeks)

    STEP 6: 1 hour website presentation

    STEP 7: 2 hour website domain, publication, and SEO

    STEP 8: 1 hour SM & Reel content

    DELIVERABLES

    • 1 primary logo*

    • 1 secondary logo*

    • 1 icon logo*

    • 1 primary color pallet

    • 1 secondary color pallet**

    • 1-5 supporting graphics or illustrations**

    • 2-4 font selections

    • a complete brand guide booklet (20-30 pages & printable)

    • website design, domain, SEO, & email forwarding

    • 3-6 sm posts

    • 1-2 sm reels

      *Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors

      **optional/if needed

  • Logo, Branding, Marketing, SM Collateral & Website & Print Materials

    Completion time: 14 weeks

    $5,500 - $10,000 *Price varies depending on company/client size and budget.

    Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.

    STEP 1: 30 min design intake form

    STEP 2: 2 hour Initial brand consultation meeting to discuss (1 week):

    • brand direction

    • future

    • competitors vs. influence

    • voice & tone

    • brand name & taglines

    • clientele & audience

    • marketing

    • supporting collateral (photos/video)

    • vision & mission

    • contract & deadlines

    • terms & conditions

    STEP 3: 1 hour logo presentation (4-5 weeks) with:

    • 2-4 logo options

    • mood boards

    • brand goals, mission & vision

    • brand language development

    • color pallets

    • logo applications & mockups

    • graphics & illustrations etc.

    STEP 4: 30 mins Logo feedback meeting with client (1 week)

    STEP 5: 1 hour Logo presentation and finalization (2 weeks)

    STEP 6: 1 hour website presentation

    STEP 7: 2 hour website domain, publication, and SEO

    STEP 8: 1 hour SM & Reel content (1-2 weeks)

    STEP 9: 1 hour Print Materials (1 - 2 weeks)

    DELIVERABLES

    • 1 primary logo*

    • 1 secondary logo*

    • 1 icon logo*

    • 1 primary color pallet

    • 1 secondary color pallet**

    • 1-5 supporting graphics or illustrations**

    • 2-4 font selections

    • a complete brand guide booklet (20-30 pages & printable)

    • website design, domain, SEO, & email forwarding

    • 3-6 sm posts

    • 1-2 sm reels

    • 3-4 print ready graphics (pop-up banners, brochures, business cards, letter head etc.)

      *Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors

      **optional/if needed

 

rates

Web Design

  • Website Design

    Completion time: 2-4 weeks

    $1,000 - 2,500 *Price varies depending on company/client size and budget.

    STEP 1: 30 min project intake form

    STEP 2: 1 hr. Initial brand consultation meeting to discuss:

    • website visuals

    • brand name & taglines

    • clientele & audience

    • marketing

    • supporting collateral (photos/video)

    • vision & mission

    • contract & deadlines

    • terms & conditions

    STEP 3: Website Wireframe (1-2 weeks)
    STEP 4:
    Website Domain, Publication & SEO Setup (1 week)

    DELIVERABLES

    • Website (extra cost based on subscription)

    • Website Copy

    • Domain (extra cost based on domain host)

  • Website Design & Branding

    Completion time: 4-6 weeks

    $2,500 - $5,000 *Price varies depending on company/client size and budget.

    STEP 1: 30 min project intake form

    STEP 2: 1 hr. Initial brand consultation meeting to discuss:

    • brand direction

    • future

    • competitors vs. influence

    • voice & tone

    • brand name & taglines

    • clientele & audience

    • marketing

    • supporting collateral (photos/video)

    • vision & mission

    • contract & deadlines

    • terms & conditions

    STEP 3: 1-hour Logo presentation (1-2 weeks) with:

    • 2-4 logo options

    • fleshed-out mood boards

    • color pallets

    • logo applications/mockuos

    • illustrations etc.

    STEP 4: Website Wireframe (1-2 weeks)
    STEP 5:
    Website Domain, Publication & SEO Setup (1 week)

    DELIVERABLES

    • Website (extra cost based on subscription)

    • Website Copy

    • Domain (extra cost based on domain host)

    • 1 primary logo*

    • 1 secondary logo*

    • 1 icon logo*

    • 1 primary color pallet

    • 1 secondary color pallet**

    • 1-5 supporting graphics or illustrations**

    • 2-4 font selections (sometimes extra cost based on selection)

    • a complete brand guide booklet (10-12 pages & printable)

  • Website Upkeep

    Completion time: 1-2 weeks

    $500 - $1,000 *Price varies depending on company/client size and budget.

    STEP 1: 30 min project intake form

    STEP 2: 1 hour. Initial website consultation meeting to discuss:

    • website visuals

    • brand name & taglines

    • clientele & audience

    • marketing

    • supporting collateral (photos/video)

    • vision & mission

    • edits and updates

    STEP 3: Website Updates (1 week)

    DELIVERABLES (TBA)

 

rates

Design Collateral

  • Digital Graphics

    Completion time: 1-2 weeks

    $150 - $550

    The specified pricing is applicable to individual items such as ads, album artwork, social media layouts and graphics, etc. The intake process for these projects is streamlined since the brand design and look are typically already in place. I will use the existing company brand identity framework to create supporting materials. The following breakdown should indicate an approximate time allotment for each step of the process.

    STEP 1: Initial Design consultation meeting (30 mins)

    STEP 2: 3-4 Design options presentation (1 week)

    STEP 3: Design feedback meeting (2 days)

    STEP 4: Design revisions (2 rev.) and finalization (1 week)

    DELIVERABLES

    • 1 primary design

    • digital export

  • Digital Graphics

    Completion time: 1-2 weeks

    $250 - $800 per

    The specified pricing is applicable to individual items such as brochures, business cards, letter head, merch, signage, etc. The intake process for these projects is streamlined since the brand design and look are typically already in place. I will use the existing company brand identity framework to create supporting materials. The following breakdown should indicate an approximate time allotment for each step of the process.

    STEP 1: Initial Design consultation meeting (30 mins)

    STEP 2: 3-4 Design options presentation (1 week)

    STEP 3: Design feedback meeting (2 days)

    STEP 4: Design revisions (2 rev.) and finalization (1 week)

    DELIVERABLES

    • 1 primary design

    • print ready export

    • digital export

 

rates

Events & Photography

  • Artistic & Creative Shoots

    On location: 2-4 hours

    Turn Around: 1 - 2 weeks

    $350 - $500 *Price varies depending on company/client size and budget.

    When booking with me you must book a minimum of two hours (includes travel time to and from the shoot). You will be charged for the number of hours that I spend on location and an additional hour for post-production time.

    portraits.

    • Minimum 20-25 photos

    • Live Download Link (2 weeks)

    • HD photos

    • 1 editing round

  • Photo Content

    On location: 4-8 hours

    Turn Around: 2 - 3 weeks

    $1,500 - $2,000 *Price varies depending on company/client size and budget.

    When booking with me you must book a minimum of two hours (includes travel time to and from the shoot). You will be charged for the number of hours that I spend on location and an additional hour for post-production time.

    • Minimum 25-50 photos

    • Live Download Link (2 weeks)

    • HD photos

    • 1 editing round

  • Photo & Video Content

    On location: 4-8 hours

    Turn Around: 3 - 4 weeks

    $3,000 - $4,000 *Price varies depending on company/client size and budget.

    When booking with me you must book a minimum of two hours (includes travel time to and from the shoot). You will be charged for the number of hours that I spend on location and an additional hour for post-production time.

    • Minimum 25-50 photos

    • Live Download Link (2 weeks)

    • HD photos

    • 1 editing round

    • 1 30 second reel

    • 1 60 second recap video

  • Live Broadcast

    On location: 4-8 hours

    $3,000 - $4,000 *Price varies depending on company/client size and budget.

    Please contact me directly for more information on booking for live broadcast at ariella.ilona.h@gmail.com

 

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