Process
Paul Rand —-
“Design is the silent ambassador of your brand”
Branding Design isn’t just finding a logo - it’s an entire process that involves planning, communication, mapping, writing, color, concepting, illustrating and so much more. Every designer goes about this in their own way - This is MY process!
rates
Branding & Marketing
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Logo (only)
Completion time: 2-4 weeks
Price: $1500 - $2000Initiating the design of a logo for your brand is a key initial step in setting yourself apart and establishing a recognizable presence. Below is a breakdown of the process and the time required to create a stand-alone logo. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.
STEP 1: 30 min Design intake form
STEP 2: 1 hour Initial Logo consultation meeting
STEP 3: 1hour Logo presentation with (1-3 weeks):
fleshed-out mood boards
colour pallets
3-4 logo options (2 mock-ups per)
illustrations etc.
STEP 4: 30 mins Logo feedback meeting with client (1 week)
STEP 5: 1 hour Logo revisions (2 rev.) and finalization (2 weeks)
DELIVERABLES:
1 primary logo*
1 icon logo*
1 color pallet
1-3 supporting graphics or illustrations**
2-3 font selections
basic logo brand guide (1 digital page)
*Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors
**optional/if needed
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Logo, Branding, & Marketing
Completion time: 4-6 weeks
$2,500 - $5,500 *Price varies depending on company/client size and budget.
Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.
STEP 1: 30 min design intake form
STEP 2: 2 hour Initial brand consultation meeting to discuss (1 week):
brand direction
future
competitors vs. influence
voice & tone
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
contract & deadlines
terms & conditions
STEP 3: 1 hour Logo presentation (4-5 weeks) with:
2-4 logo options
mood boards
brand goals, mission & vision
brand language development
color pallets
logo applications & mockups
graphics & illustrations etc.
STEP 4: 30 mins Logo feedback meeting with client (1 week)
STEP 5:1 hour Logo presentation and finalization (2 weeks)
DELIVERABLES
1 primary logo*
1 secondary logo*
1 icon logo*
1 primary color pallet
1 secondary color pallet**
1-5 supporting graphics or illustrations**
2 hour photography shoot (product, merch, editorial)**
2-4 font selections
a complete brand guide booklet (20-30 pages & printable)
*Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors**optional/if needed
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Logo, Branding, Marketing, SM Collateral & Website
Completion time: 12 weeks
$3,500 - $7,500 *Price varies depending on company/client size and budget.
Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.
STEP 1: 30 min design intake form
STEP 2: 2 hour Initial brand consultation meeting to discuss (1 week):
brand direction
future
competitors vs. influence
voice & tone
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
contract & deadlines
terms & conditions
STEP 3: 1 hour logo presentation (4-5 weeks) with:
2-4 logo options
mood boards
brand goals, mission & vision
brand language development
color pallets
logo applications & mockups
graphics & illustrations etc.
STEP 4: 30 mins Logo feedback meeting with client (1 week)
STEP 5: 1 hour Logo presentation and finalization (2 weeks)
STEP 6: 1 hour website presentation
STEP 7: 2 hour website domain, publication, and SEO
STEP 8: 1 hour SM & Reel content
DELIVERABLES
1 primary logo*
1 secondary logo*
1 icon logo*
1 primary color pallet
1 secondary color pallet**
1-5 supporting graphics or illustrations**
2-4 font selections
a complete brand guide booklet (20-30 pages & printable)
website design, domain, SEO, & email forwarding
3-6 sm posts
1-2 sm reels
*Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors**optional/if needed
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Logo, Branding, Marketing, SM Collateral & Website & Print Materials
Completion time: 14 weeks
$5,500 - $10,000 *Price varies depending on company/client size and budget.
Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.
STEP 1: 30 min design intake form
STEP 2: 2 hour Initial brand consultation meeting to discuss (1 week):
brand direction
future
competitors vs. influence
voice & tone
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
contract & deadlines
terms & conditions
STEP 3: 1 hour logo presentation (4-5 weeks) with:
2-4 logo options
mood boards
brand goals, mission & vision
brand language development
color pallets
logo applications & mockups
graphics & illustrations etc.
STEP 4: 30 mins Logo feedback meeting with client (1 week)
STEP 5: 1 hour Logo presentation and finalization (2 weeks)
STEP 6: 1 hour website presentation
STEP 7: 2 hour website domain, publication, and SEO
STEP 8: 1 hour SM & Reel content (1-2 weeks)
STEP 9: 1 hour Print Materials (1 - 2 weeks)
DELIVERABLES
1 primary logo*
1 secondary logo*
1 icon logo*
1 primary color pallet
1 secondary color pallet**
1-5 supporting graphics or illustrations**
2-4 font selections
a complete brand guide booklet (20-30 pages & printable)
website design, domain, SEO, & email forwarding
3-6 sm posts
1-2 sm reels
3-4 print ready graphics (pop-up banners, brochures, business cards, letter head etc.)
*Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors**optional/if needed
rates
Web Design
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Website Design
Completion time: 2-4 weeks
$1,000 - 2,500 *Price varies depending on company/client size and budget.
STEP 1: 30 min project intake form
STEP 2: 1 hr. Initial brand consultation meeting to discuss:
website visuals
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
contract & deadlines
terms & conditions
STEP 3: Website Wireframe (1-2 weeks)
STEP 4: Website Domain, Publication & SEO Setup (1 week)DELIVERABLES
Website (extra cost based on subscription)
Website Copy
Domain (extra cost based on domain host)
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Website Design & Branding
Completion time: 4-6 weeks
$2,500 - $5,000 *Price varies depending on company/client size and budget.
STEP 1: 30 min project intake form
STEP 2: 1 hr. Initial brand consultation meeting to discuss:
brand direction
future
competitors vs. influence
voice & tone
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
contract & deadlines
terms & conditions
STEP 3: 1-hour Logo presentation (1-2 weeks) with:
2-4 logo options
fleshed-out mood boards
color pallets
logo applications/mockuos
illustrations etc.
STEP 4: Website Wireframe (1-2 weeks)
STEP 5: Website Domain, Publication & SEO Setup (1 week)DELIVERABLES
Website (extra cost based on subscription)
Website Copy
Domain (extra cost based on domain host)
1 primary logo*
1 secondary logo*
1 icon logo*
1 primary color pallet
1 secondary color pallet**
1-5 supporting graphics or illustrations**
2-4 font selections (sometimes extra cost based on selection)
a complete brand guide booklet (10-12 pages & printable)
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Website Upkeep
Completion time: 1-2 weeks
$500 - $1,000 *Price varies depending on company/client size and budget.
STEP 1: 30 min project intake form
STEP 2: 1 hour. Initial website consultation meeting to discuss:
website visuals
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
edits and updates
STEP 3: Website Updates (1 week)
DELIVERABLES (TBA)
rates
Design Collateral
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Digital Graphics
Completion time: 1-2 weeks
$150 - $550
The specified pricing is applicable to individual items such as ads, album artwork, social media layouts and graphics, etc. The intake process for these projects is streamlined since the brand design and look are typically already in place. I will use the existing company brand identity framework to create supporting materials. The following breakdown should indicate an approximate time allotment for each step of the process.
STEP 1: Initial Design consultation meeting (30 mins)
STEP 2: 3-4 Design options presentation (1 week)
STEP 3: Design feedback meeting (2 days)
STEP 4: Design revisions (2 rev.) and finalization (1 week)
DELIVERABLES
1 primary design
digital export
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Digital Graphics
Completion time: 1-2 weeks
$250 - $800 per
The specified pricing is applicable to individual items such as brochures, business cards, letter head, merch, signage, etc. The intake process for these projects is streamlined since the brand design and look are typically already in place. I will use the existing company brand identity framework to create supporting materials. The following breakdown should indicate an approximate time allotment for each step of the process.
STEP 1: Initial Design consultation meeting (30 mins)
STEP 2: 3-4 Design options presentation (1 week)
STEP 3: Design feedback meeting (2 days)
STEP 4: Design revisions (2 rev.) and finalization (1 week)
DELIVERABLES
1 primary design
print ready export
digital export
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Events & Photography
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Artistic & Creative Shoots
On location: 2-4 hours
Turn Around: 1 - 2 weeks
$350 - $500 *Price varies depending on company/client size and budget.
When booking with me you must book a minimum of two hours (includes travel time to and from the shoot). You will be charged for the number of hours that I spend on location and an additional hour for post-production time.
portraits.
Minimum 20-25 photos
Live Download Link (2 weeks)
HD photos
1 editing round
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Photo Content
On location: 4-8 hours
Turn Around: 2 - 3 weeks
$1,500 - $2,000 *Price varies depending on company/client size and budget.
When booking with me you must book a minimum of two hours (includes travel time to and from the shoot). You will be charged for the number of hours that I spend on location and an additional hour for post-production time.
Minimum 25-50 photos
Live Download Link (2 weeks)
HD photos
1 editing round
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Photo & Video Content
On location: 4-8 hours
Turn Around: 3 - 4 weeks
$3,000 - $4,000 *Price varies depending on company/client size and budget.
When booking with me you must book a minimum of two hours (includes travel time to and from the shoot). You will be charged for the number of hours that I spend on location and an additional hour for post-production time.
Minimum 25-50 photos
Live Download Link (2 weeks)
HD photos
1 editing round
1 30 second reel
1 60 second recap video
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Live Broadcast
On location: 4-8 hours
$3,000 - $4,000 *Price varies depending on company/client size and budget.
Please contact me directly for more information on booking for live broadcast at ariella.ilona.h@gmail.com