Process
Paul Rand —-
“Design is the silent ambassador of your brand”
Branding Design isn’t just finding a logo - it’s an entire process that involves planning, communication, mapping, writing, color, concepting, illustrating and so much more. Every designer goes about this in their own way - This is MY process!
rates
Logo | $850
Initiating the design of a logo for your brand is a key initial step in setting yourself apart and establishing a recognizable presence. Below is a breakdown of the process and the time required to create a stand-alone logo. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.
30 min Design intake form
1 hour Initial Logo consultation meeting
1 hour Logo presentation with (1-3 weeks):
fleshed-out mood boards
colour pallets
3-4 logo options (2 mock-ups per)
illustrations etc.
30 mins Logo feedback meeting with client (1 week)
1 hour Logo revisions (2 rev.) and finalization (2 weeks)
Deliverables (2-3 weeks)
1 primary logo*
1 icon logo*
1 color pallet
1-3 supporting graphics or illustrations**
2-3 font selections
basic logo brand guide (1 digital page)
*Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors
**optional/if needed
rates
Logo & Company Branding | $2500 - $5500
Developing a comprehensive company brand involves various elements. If you're launching a new business, allocating funds to strategically consider your visual marketing and market differentiation is often an overlooked yet crucial aspect of startup planning. While obtaining only a quality logo is beneficial, it's advisable to delve further and consider establishing a consistent look, tone, and feel that a comprehensive and in-depth company brand can offer. Below is a breakdown of the process and the time required for a successful start-to-finish outcome. Upon contacting me, I highly recommend completing the design intake form, as it serves as a valuable tool for me to understand your needs and project. Following this, we can schedule a meeting either in person or over Zoom to effectively jumpstart the process.
30 min Design intake form
2 hour Initial Brand consultation meeting to discuss (1 week):
brand direction
future
competitors vs. influence
voice & tone
brand name & taglines
clientele & audience
marketing
supporting collateral (photos/video)
vision & mission
contract & deadlines
terms & conditions
1 hour Logo presentation (4-5 weeks) with:
2-4 logo options
fleshed-out mood boards
brand language development
color pallets
logo applications/mockuos
illustrations etc.
30 mins Logo feedback meeting with client (1 week)
1 hour Logo presentation and finalization (2 weeks)
Deliverables (2-3 weeks)
1 primary logo*
1 secondary logo*
1 icon logo*
1 primary color pallet
1 secondary color pallet**
1-5 supporting graphics or illustrations**
2 hour photography shoot (product, merch, editorial)**
2-4 font selections
a complete brand guide booklet (20-30 pages & printable)
1-3 SM reels**
9 Instagram posts**
*Please also note that depending on the logo you'll most likely be provided each one of the logos & icons in a variety of colors**optional/if needed
rates
Digital & Printed Graphics | $150-500
The specified pricing is applicable to individual items such as album artwork, pop-up banners, T-shirt designs, social media graphics, etc. The intake process for these projects is streamlined since the brand design and look are typically already in place. It’s important to then understand the existing brand and work within that framework to create supporting materials. The following breakdown should indicate an approximate time alottment for each step of the process.
Initial Design consultation meeting (30 mins)
3-4 Design options presentation (1 week)
Design feedback meeting with client (2 days)
Design revisions (2 rev.) and finalization (1 week)
Deliverables (1 day)
1 primary design
print ready export
digital export